Retail Shift

Whether you're ready to share this publicly or suffer in silence, you probably feel that you need to somehow up your retail marketing game — whether it be getting more attention on social media, driving traffic to your ecommerce site, or developing new contacts now that might turn into business later (read: business development).   Amiright?!? If you believe there’s stiff competition or if you’re rowing your own boat, there is zero benefit in ignoring the fact that it’s a business battleground out there with many brands vying for your customers attention AND money! This begs the question: What’s a small, self-funded retailer or maker to do? There IS actually an answer that allows you to take one of many paths that’s right for YOUR brand. But it does, in fact, begin with a set of valuable insights. As you listen to this podcast episode about how to profit in a saturated marketplace, I want you to pay special attention to a few key concepts that impact small- and medium-sized businesses (SMBs). What brand valu