Eclecticist

Apple Incorporated is an American computer hardware and software manufacturer founded in the 1970s that has grown steadily and then explosively into the largest company in the world (in terms of market capitalisation). Designers at Apple are renowned for agonising over every aspect of functional and aesthetic design, an attribute that has garnered them respect from the design community at large and discerning consumers in equal measure. Our discussion ranges from the rationale of their design ethos, effects on hardware design and technology and how the Apple 'design DNA' formula may propagate into the future. Eclecticist.co.uk