Eclecticist

ECLECTICIST 6: Car Design

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Synopsis

When the automobile became a commodity, manufacturers felt pressure to not only improve function, but to 'improve' appearance. There are a number of contributing factors in determining a car's aesthetics—the style of the age and technological advances are just two obvious examples. Even with that in mind, manufacturers appear to burn a lot of energy creating generations of cars which bear as little (superficial) resemblance as possible to their predecessors—so much so that any car plucked out of the automotive timeline is essentially a snapshot of the zeitgeist. Why is this necessary? And despite the steep ramp in change over time across the board, why does it appear that so many manufacturers collectively churn out the same car? Laziness or perhaps cars are now fully evolved? Who knows. There was a time when cars didn't all look the same. For example in the 1970s a Citroen looked like a spaceship, a Mercedes a breezeblock, A Jag E-type a phallus. These days if you gaffa tape over the badge, it could be anyth