Eclecticist

Podcasting as a broadcast medium has now firmly established itself as an advertising channel amenable by all product categories. No greater validation exists for the confirmation of a new method to draw a crowd of potential consumers than to have paying sponsors vying for the most compelling players in the market. Podcasts, syndication mechanisms, listening hardware and the pervasive behemoth that is the internet is the ecosystem in which personal broadcasting has taken off and is threatening traditional sources by outreaching them in terms of convenience, niche and hardware support. Are we headed to a better informed, more meritocratic future where everyone wields a microphone with intent? Eclecticist.co.uk.