Sweathead With Mark Pollard

Richard Shotton is the Deputy Head of Evidence at MG OMD over in London and has just released a book called "The Choice Factory: 25 behavioural biases that influence what we buy." We discuss the power of flaws, mirror strengths, virtue signaling, the principal-agent problem, the decline in rhyme, and many other biases. You can find Richard's book on Amazon - https://www.amazon.com/Choice-Factory-behavioural-biases-influence/dp/085719609X/ You can find Richard on Twitter - https://twitter.com/rshotton For the video, visit http://www.sweathead.co You can find Mark at http://www.twitter.com/markpollard --- Send in a voice message: https://anchor.fm/sweathead-with-mark-pollard/message