Twin Cities Podcast

Amelia Reigstad is a public relations practitioner and newly-minted faculty member at the University of Minnesota. She developed Crosspoint Communications, a full service consultancy agency from a grassroots level in 2007 and taught a variety of public relations and communications courses at Kwantlen Polytechnic University, the University of Victoria, and the British Columbia Institute of Technology. Amelia is currently completing her Ph.D in media and communications and recently published her initial findings of a study that explores gender differences in the public relations industry. We dedicated most of our conversation to the key learnings of this fascinating study. Enjoy! SOME TOPICS DISCUSSED: Her transition from the PR world to academia Running her own consultancy business Differences in communication styles of men & women The concept of Performativity Gender vs. personality Negative stereotypes of a PR practitioners Work-life balance for mothers A table of diverse minds Competition among femal