Career Yoga

“People assume artists are living their lives as free spirits, but I’m working harder than most of the people I know.” Loren started his music career at his teenage years when he started playing the guitar and than served in IDF’s orchestra. After the army, he went to pursue his music career in New York as a singer songwriter and got to work with famous musicians such as Steve Jordan and more. Four years later he came back to Israel and started producing and writing songs for the most well known artists in the country, including: Eyal Golan, Moshe Peretz, Ivri Lider, Shlomi Shabat, Rita and more. In our conversation he talks about the process of realizing music is his full time commitment, probably for the rest of his life. We talk about making a living from music, about working hard for leading in your field and about focusing on our passions. And… there is a surprise in the end. This is an episode for people who thought art could only be pursued as a hobby.