Creative Spaces

In our kickoff episode of Creative Spaces, PM Digital CEO, Chris Paradysz, is joined by renowned bassist, Mike Visceglia, and multi-instrumentalist/singer, Rebecca Haviland, to discuss the powerful benefits of approaching any business with an open and creative mindset. With strong correlations made between the music and business landscapes, our interviewees draw connections to how marketers can tap creativity within their organizations, their strategies and in interactions with today’s complex consumer. They ultimately conclude that through the elements of risk-taking, trust and a shared dedicated to creative exploration, musicians and marketers alike are in a position to cultivate innovative solutions to the problems they face on a daily basis.