Why Not Now? With Amy Jo Martin

Artificial intelligence is everywhere, but most leaders are still asking the wrong question.   Instead of focusing on tools, Geoff Woods believes the real shift is happening at the leadership level: how we think, how we make decisions, and how teams execute in a world where intelligence is suddenly abundant.   In this episode of Why Not Now?, Amy Jo Martin sits down with Geoff Woods, author of the #1 international bestseller The AI-Driven Leader and founder of AI Leadership. Geoff's work helps leadership teams rethink how they align strategy, prioritize decisions, and operate at the speed AI now makes possible.   The conversation begins with Geoff's own "Why Not Now?" moment. Despite feeling unqualified to write about artificial intelligence, he committed to the process anyway—using the book itself as a forcing function to research, experiment, and go deep. Five months later, The AI-Driven Leader was finished and on its way to becoming a global bestseller.   From there, Amy Jo and Geoff unpack what's really h