Cashing In On Creativity Podcast

  From Indie Author to Indigo Shelves: Richard D. Ross on Getting Into Canada's Biggest Bookstore Breaking into major bookstores isn't luck—it's strategy. On this episode of Catching on Creativity, we sit down with author Richard D. Ross to unpack how he successfully got his books into Indigo, Canada's largest bookstore chain. Richard walks us through the real process behind the scenes—from preparing his book for retail, understanding buyer expectations, marketing beyond Amazon, and what authors must have in place before approaching a national retailer. Whether you're a self-published author, creative entrepreneur, or someone dreaming of seeing your book on a store shelf, this episode delivers practical insights, hard-earned lessons, and motivation to take your publishing goals to the next level. If Indigo is on your vision board—this conversation is for you. BUY THESE BOOKS BY RICHARD D ROSS Dive into gripping military and political thrillers by Richard D. Ross with The Hybrid Enemy series and The Cobalt Co