Businessonlineblastoff With Lois Moncrief

058: Laura Ries: Branding & Positioning & Marketing Strategy

Informações:

Synopsis

Laura Ries, a branding and positioning expert and marketing strategist, talks about the 5 steps of a  unified marketing campaign, Periscope, Blab, Visual Hammers, Battlecry (how to make it memorable), the book Positioning and her father, Al Ries.