Cinenation

Episode 4: Movies that Changed the Industry   The Blair Witch Project The Blair Witch Project did, that film nevertheless demonstrated two important points about advertising in the modern age: that it's possible to build up an entire back story around a movie before a it's even screened in a cinema, and that if would-be cinema-goers feel as though they've stumbled on a piece of information for themselves, they'll be more likely to talk about it and share it than if they've seen it loudly paraded through more conventional media. An early example of Viral Marketing. Repeated by the likes of The Dark Knight, The Amazing Spider-Man. http://www.ew.com/ew/article/0,,271806_7,00.html Avatar “The most important thing Avatar has done is to force the exhibition industry to get off the fence and to make a decision as whether to install digital projection, and more importantly digital 3D projection.” Batman “Batman was not the first summer blockbuster (that honour goes to Jaws), but it wa