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Episode 52: How to Develop a Quarterly Marketing Plan with Karl Boehm
- Author: Podcast
- Narrator: Podcast
- Publisher: Podcast
- Duration: 0:06:34
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Synopsis
https://youtu.be/edXpslW85hMAfter a two-year hiatus, the Spiral Marketing Podcast returns with Karl Boehm diving into the high-impact world of quarterly marketing plans. In this solo episode, Karl discusses the advantages of 90-day sprints over traditional yearly planning and outlines actionable steps to create a quarterly marketing plan that aligns with your big annual goals. Whether you’re leading a team or working solo, this episode provides a streamlined approach to prioritize and measure key performance indicators, tackle essential projects, and allocate resources effectively. Key Takeaways from Karl Boehm on Quarterly Marketing Plans: The Power of 90-Day Planning: Why quarterly planning can keep your team focused, agile, and accountable.SMART Goals and Annual Objectives: How to break down your yearly goals into quarterly milestones.Critical Areas of Focus and KPIs: Determine which projects matter most, set measurable outcomes, and learn to track key performance indicators with practical tools l