It's Baton Rouge: Out To Lunch

In today s economy, branding is everything. One way companies get their brand in front of you is by putting their name and logo on everything from golf shirts to water bottles. Baton Rouge entrepreneur Carey Guglielmo is carving a niche for himself in the field of promotional marketing by NOT putting logos on everything. Carey s company AST Marketing Group, only places branding on name brand merchandise, like Nike and Under Armour. Once you ve got your name on a product, how do you get the product into somebody s hand Or, better, millions of somebodies. That s marketing. There s a new, indirect method of of marketing that to some extent is the opposite of branding. It s about getting your message out via carefully constructed online content that can reach a targeted audience often without them even realizing it. Baton Rouge resident Mary Ellen Slayter is a pioneer and expert in the field. Mary Ellen knows a thing or two about words. She was until coming home to Baton Rouge a columnist for the Washington Post.