It's Baton Rouge: Out To Lunch

Our Cajun Creole heritage in south Louisiana is famous all over the world. People come here for food, music, and historic architecture they can t get anywhere else. And for those who can t get here, or who want a taste of Louisiana once they get back home, we have some crafty entrepreneurs who have figured out how to capture our local culture, bottle it or box it and export it to folks outside Louisiana. Troy Primeaux is the co owner of Primo s Peppers. It s a company that grows several varieties of organic hot peppers which it then sells to specialty food manufacturers not only in south Louisiana but across the country for use in products like hot sauces, spice blends and, even, coffees. Primo s also uses its peppers in its own line, Farmer s Daughter pepper jellies, made by Troy s wife and business partner, Kara Farmer. If you re part of the international cult of pepperheads, which is quite a sizeable group, you will recognize Troy or at least his name as the grower of The Primo, the world s hottest pepper.