It's Baton Rouge: Out To Lunch

Necessity is the mother of invention, so the saying goes. And while it may be a quaint adage it’s as true as ever today. Whether it’s brewing a better homeopathic cough syrup or designing duck hunting garb for female duck hunters, local entrepreneurs are building successful startups around products that the market was crying out for. Andrea Leyerle is a Baton Rouge-based entrepreneur who has created an online and retail nutraceutical business, Andi Lynn’s Pure and Custom Formulary. The company started out in 2010 in Andrea’s kitchen, where she began making her own version of elderberry syrup, which is known for its cold- and flu-fighting properties. In the years since, Andi Lunn’s Pure and Custom Formulary has expanded into a variety of homeopathic and natural remedies, as well as that are sold not only on line but in more than 150 retail locations in eight states. It’s an impressive story for an entrepreneur who has previously worked as a massage therapist, an instructor a