Novel Marketing

A few weeks ago, Dazed Digital published an article asking why men no longer read novels. The article itself had no satisfying answers, but the question triggered a big discussion online, particularly on X, where everyone had a hot take.But men are buying and reading books. And authors who write what men want to read are making millions of dollars.In this week’s episode, you’ll hear from Alexander Macris, who wrote a rebuttal of sorts to the assumption that men don’t read novels.In our conversation, you’ll learn·      What men are (and are not) reading and why·      How to write for male readers·      Which storylines male and female readers want to read·      How to market books to menListen in or check out the blog version of this episode for some surprising insight into what male readers are (and aren’t) looking for in a novel. Support the show