Peter Day's World of Business
Leader of the Brand
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:26:22
- More information
Informações:
Synopsis
How important is the brand today? Think of Apple, Coca-Cola, Burberry, Nike and the lifestyle choices they suggest. In this week’s Global Business, Peter Day talks to a man who shows CEO’s how to make the best of their brands and their companies. Producer: Julie Ball Editor: Stephen Chilcott
