Sound Bites With Melissa Joy Dobbins

Identifying Gaps in Consumer Knowledge Helps Uncover Attitudes and Behaviors  This year’s Food & Health Survey marks the 19th consecutive year that the International Food Information Council (IFIC) has surveyed American consumers to understand the perceptions, beliefs and behaviors surrounding food and food-purchasing decisions. IFIC’s consumer research elevates the voice of the consumer, a contribution often left out of important discussions about food and nutrition and can help identify gaps in consumer knowledge that tailored resources and messaging can address. Tune into this episode to learn about: ·       key findings from this year’s survey ·       perceptions about health and nutrition ·       how “healthy” food is defined ·       food and beverage purchase-drivers ·       health benefits sought from foods and beverages ·       types of diets people are following ·       what people are looking for on labels ·       how confident consumers are in the safety of our food supply ·