B&h Photography Podcast

Where does the medium of photography stand in an era where the latest mantra encourages people to “Skip the Photo Shoot?” How can a viewer continue to trust photographs as evidence in a marketplace where AI is touted as a “revolution,” and “the new digital camera” that we need to embrace? And what methods can a photographer use today to be considered a credible witness with a transparent code of ethics? These are just a few of the points raised in our discussion with renowned writer, photo editor, and educator Fred Ritchin. For more than forty years, Ritchin has kept tabs on the progressive shift from using a camera to record the visible as truth to getting the world to look the way we want it to look. Join us, as we wade through the swampy terrain separating photographic fact from synthetic creation, as part of a wider series tracing the effects of AI on today’s creative community. Bonus invite: In preparation for an upcoming discussion between visual artists and AI in