Digital Politics With Karen Jagoda

Ray Kingman, CEO and Founder of Semcasting, emphasizes the need to use an issue-based approach to reach and motivate voters instead of using traditional voter segmentation to categorize those likely to vote. Rapid response to current events is a key opportunity for candidates and advocates to express their views on issues and provide accurate information in targeted digital campaigns.  Ray and I talk about: How issue-based audiences differ from those defined by voter files and related demographic data Identifying issue-based voters Issues driving the conversation with voters in 2024 Message testing and measurement in a thematic or issue-based digital campaign Targeting tools and digital channels to drive fundraising and persuasion #Semcasting #TargetingVoters #IssueBasedAudiences #Voters #Fundraising #Persuasion #Advocacy Semcasting.com