Denise Griffitts - Your Partner In Success!

There is a lifecycle for each and every small business and to be successful business owners must pay attention to the 4 phases: start-up, operations, growth and stepping out. A small business is not just a scaled down version of a large one. Strategies that work well for large organizations may be counterproductive for small ones. Small business can "court" and win big business if they play to their strengths: responsiveness, fresh ideas, flexibility, and more. My guest Cynthia Kay is the dynamo behind Cynthia Kay and Company, a powerhouse in media production crafting top-tier communications for a diverse clientele, from Fortune Global 100 titans to spirited small businesses. Armed with a Master's in Communications from Western Michigan University, she's not just a leader but a trailblazer, having chaired both the Small Business Association of Michigan and the National Small Business Association. Among her accolades are five coveted Telly Awards and the prestigious Siemens Woman-Owned Small Business Supplier