Reggie James - Hello World

In this episode of the Marketing Technology Podcast, the founder of Digital Clarity, Reggie James, provides insight on a range of marketing topics including B2B tech marketing, buyer journey complexities, and the importance of a strategic approach over short-term distractions.  ------------- Marketing Technology Podcast by The Marketing Guys and the Marketing Technology Podcast ------------- B2B tech marketing has seen significant changes due to increasing touch-points and more individuals involved in the buying process. James discusses how this complexity has led to the need for clear marketing strategies that accurately identify and cater to the different influence's within the buying committee. This highlights a complex buyer journey that necessitates tailored communication. Using a reference from the Digital Clarity website, James emphasized the need to communicate a clear offer to the right customer at the right time and screen, an element many organizations fail at. Reggie talks about how, Digita