Digital Politics With Karen Jagoda

Jess Ellis, Senior Specialist, Client Partnerships, Politics at VDX.tv, illuminates the CTV and OLV landscape for political and advocacy advertising. With the increasing shift to streaming and the use of apps to download and watch videos, targeted advertising opportunities are diverse and effective for reaching specific segments of voters. The length of the ads is also shrinking as voter attention spans shorten, requiring more imaginative use of words and images. We talk about: Applying advertising strategies used in the commercial sector to political outreach and persuasion Push for CTV pre-reservations Premium CTV inventory and finding those who pay to avoid streaming ads The under-appreciated value of non-premium CTV inventory Audiences watching OLV and linear TV  #VDXtv #CTV #OLV #PoliticalAdvertising #TargetingVoters #FASTapps #VideoAdvertising VDX.tv