Speak Up With Laura Camacho

Today’s VIP guest on Speak Up with Laura Camacho is the hyper-successful Atif Rafiq. Atif worked as the global CDO of McDonald’s and Volvo before becoming president of MGM Resorts Intl. Now he advises on the board of Clearcover and Flutter Entertainment. He is author of Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action. With the rapidly changing working environment due to AI and a plethora of other factors, we must master innovation strategy and perfect the decision-making process. In this episode, Atif gives you the secret know-how he learned to implement a decision-making process that works and strategies that will nurture innovation as much as possible. Here are some of the mind-blowing takeaways you can expect from these 45 minutes: - Fallacies that surround the decision-making process - The importance of an ‘exploration phase’ to come to a high quality decision - What you need to tackle new spaces even when there is a lot of ambiguity - The importance