Speak Up With Laura Camacho

Along the path of his eclectic career, Tom Jackobs picked out the high-payoff tidbits you need to craft a story that moves people to action. That’s charisma in a nutshell, and being an extrovert is NOT required. It’s about creating a teaching moment, a pitch that doesn’t sound like a pitch (because no one likes being sold to!)What you are really going to love about this episode, and I’m speaking to those whose work is related to technology and or engineering, is that Tom has a PROCESS for crafting a story that sells. What Laura and Tom really focus on is “selling” your solutions/proposals to senior leadership, how to find that story that sells the value you offer.(You should probably listen to this episode twice, just saying.)