Design Recharge

Have you ever struggled with getting your client to go with the bold move, or try something different that is edgy or makes them uncomfortable? Have you ever wondered how other designers have been able to do this again and again? What role does personality play in your ability to obtain and keep clients? How much trust do you have to build with a client before they let feel comfortable with the visual direction you are taking their company? Episode 273. Aired Wednesday, October 31, 2018. This week I am pumped to interview the founder of Gardner Design and the Creator of Logo Lounge, Bill Gardner. Bill has been able to build trust with his clients and through his knowledge of the industry has been able to produce work that is fun and is sometimes outside of the client's comfort zone again and again. This week we will touch on some of the strengths that Bill possesses which have acted like superpowers throughout the years. Bill is an excellent speaker, he is funny, smart, creative, authentic, and warm. He