In Conversation With Ashwin

On the show we discuss Rahul’s early childhood and his motivation behind starting Storiyoh. How he moved from being an employee in London’s financial district to a full-time entrepreneur. From the 15th minute on, we talk about podcasting- Rahul’s love for BBC world services and how it inspired him to start Storiyoh. We talk about the business model of podcasting by breaking it into 3 topics- distribution, consumption and monetization. We talk about the typical going rates of ads on podcasts, the disparities in listenership across different geographies. I was surprised to learn that  China is the biggest podcasting market in the world with it generating revenues of 7B$ in 2016. Chinese who have a reputation for being frugal are more than willing to pay for good content. We discuss advantages of free v/s paid content and how podcasters shouldn’t shy away from pricing their episodes. We talk podcasting for the mass v/s niche. We discuss the ad model versus paid model and pros and cons of each of these. We answer