Digital Politics With Karen Jagoda

Keith Gaby is the Director of The Bigger Hammer: Race for the White House a Look at the 2008 Obama-McCain Race for President and communications expert. This behind-the-scenes documentary is a time capsule of presidential campaigns before the proliferation of social media and mobile devices. The film presents a balanced picture of the strategies and tactics of the advisors to Obama and McCain and how they handled challenges and opportunities. We talk about: The motivation for the creation of this film Crisis management style of each campaign Crafting the candidate's message and image What the Bigger Hammer means for campaigns The impact of the addition of Sarah Palin as McCain's running mate Expansion of the role of celebrities and social media influencers in political campaigns for reaching low-information and swing voters Lesson learned: Nothing is more important than the quality of the candidate #KeithGaby #TheBiggerHammerFilm #Obama #McCain #2008PresidentialElection #PresidentialCampaigns #PoliticalCamp