Ai Group Podcasts

Brand is business; business is brand’ with David Schloeffel, Chief Enabling Officer, Brandness. In this insightful episode, David talks about using the company brand to build resilience into the business. “Brand is your biggest asset and it’s critical to the success of any business, regardless of size”, he tells host James Scotland. In this fascinating conversation, David reveals: • why a brand is essential to operations and supply lines; • how the expectations and performance level on B2B (business-to-business) companies have changed as a result of our experiences with B2C (business-to-consumer) companies; • why it’s important to ensure brand management is across the whole business and isn’t just a boardroom strategy; • how to carry out a brand analysis that includes customers, suppliers and staff and • how to transform from being product-based to brand-based — and why it’s important.  Find out more about David on LinkedIn.