The Pubcast - Interviews With Online Publishing Professionals

Lorien Green of Transparent Language is an inbound marketer, using social media and original content to draw customers to the company's three dozen Facebook pages. Tools such as HubSpot and BundlePost make the job easier, but it's still necessary to craft the message to your audience. Lorien discusses how she uses and advertises on Facebook, Twitter, and Google+ and also the importance of building a personal brand. Using such tools as Hustream and Kickstarter, Lorien has produced the documentaries Going Cardboard and the upcoming Shoot Again: The Resurgence of Pinball. This interview was recorded August 16, 2014.