Lady-Land

How do you build a rolodex with high-value contacts and keep these relationships warm so they pay-off in the long run? Sasha Benz is the Aussie Born, New York-based, founder of four businesses, as well as the Creative Director of The Surf Lodge – Montauks “it destination” (no joke…when we were there, Beyoncé was in town). At 24, she moved to New York to pursue a career in fashion and styling before starting two businesses, both of which failed to get off the ground. After experiencing these setbacks, she dug deep and went on to launch fashion blog ‘All My Friends Are Models’, social networking app Cinq, and two retail stores in Montauk. In this chat we cover:  Why two of her first businesses failed, and the lessons she learned The importance of building your rolodex, and how every opportunity has come through one of her contacts The challenge with transitioning out of a creative industry into tech, and how she’s managed to quickly up-skill The importance of brand partnerships and how to make sure you’re pu