Lady-Land

Kristy Chong is the founder of multimillion-dollar leak proof underwear and apparel brand, Modibodi. In this chat she discusses how she started the brand with only a $25k investment, why she recently took on external investment, how she feels about competitors copying her brand, and why financial literacy is so important for founders.  You’ll learn:   Which customer segments she targeted in the beginning and how this has evolved over time   The challenges associated with inventing a whole new category of product  How to build impact into your business model from the get-go  Why you should adopt a test and learn marketing approach  How to go about building a financial model for your business  Connect with usSign up to our non-spammy monthly newsletter: www.ladybrains.com.auFollow us on Instagram: @lady.brainsChat to us in the Facebook group: the lady-brains clubhouseHave a sweet business idea but unsure if it has potential?Sign up for the free 'Idea Validation Mini Course' at www.ladybrains.com.au/idea-mini-c