Boost Your Boutique With Emily Benson

1:48.1 With seasonal change, the merchandise has to change. So whether you have clothes, whether you have garden goods, whether you have gifts, it's always going to shift based on the season, right? So that's why January and the J months have this bad rep because they're transition months.3:53.7 You see really weird activity in January. So you don't want to start your year off that like that. You want to know that January is an extension of the year before.4:45.2  If December 5th, December 6th, you're like, wow, I have extra money in my bank account. I should buy inventory for spring, for winter, whenever. No, don't do that. 5:07.2 Make sure you're selling down your inventory for the end of the year. You're getting prepped for January to be a bit of a hibernation period for your business.5:12.6 Do not think the world is ending because the first two weeks of January are slow.5:34.2 And these first two, three, four weeks in January in the new year to get grounded in what your plan is for the next year