Global Goalscast

In this engaging episode of "A LA LATINA," Cynthia and Claudia sit down with Alicia Enciso, former CMO at Nestle, to weave through her illustrious journey and extract invaluable insights for those looking to broaden their horizons and make their mark, especially in the realm of multicultural marketing. 1. Aim for the Heights Alicia Enciso teaches us the essence of 'Ve Por La Grande'—the act of setting lofty goals and the courage to reach for them. This mantra is about transforming aspirations into achievements and embracing the mindset of aiming beyond the immediate grasp to realize your full potential. 2. Vocalizing Ambitions: The Catalyst for Advancement Our distinguished guest sheds light on the power of articulating your goals. By putting her aspirations into words and sharing them with those above her, Alicia demonstrates the magic that unfolds when you declare your intentions and allow others to become allies in your journey to the top. 3. Multicultural Consumer Growth: The Untapped Market With Alicia's