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Esther Lee Cruz, Insights & Content Marketer at LinkedIn, shares her thoughts on what working in the B2B Content Marketing space is all about. Some of the areas we touch upon in this episode include: 1. What is content marketing 2. Differences between B2B and B2C content marketing 3. Examples of content marketing campaigns 4. Interesting and challenging aspects of working in this space 5. Qualities required to be successful in this space 6. What to expect in content marketing interviews Thank you for listening!! Follow the show on Twitter @LED_Curator Like us on FaceBook at www.facebook.com/learneducatediscover/ Email us at learneducatediscover@gmail.com. We will reply!! Subscribe to the show on iTunes itunes.apple.com/us/podcast/learn…ver/id1049159321 Blog: bit.ly/1R1nTDk