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Cristina Cordova, first Business Development hire at Stripe and former Head of Business Development at Pulse (acquired by LinkedIn), talks at length about a career in Business Development in Tech. As part of Stripe, Cristina has led complex deals to rapidly expand Stripe’s business through partnerships with companies including Apple, Facebook, Freshbooks, GoDaddy, Intuit, OpenTable, Pinterest, Twitter, Volusion and Xero. At Pulse, Cristina sourced and closed partnerships with hundreds of media organizations, including The Wall Street Journal, USA Today, Los Angeles Times, Fox News, Reuters, Bloomberg & BBC News. Cristina has a Bachelors in Political Science from Stanford University. Some of the areas that Cristina touches upon in this episode include: 1. What is business development and how is it different from Sales 2. Examples of projects she has worked on, such as getting Pulse app pre-loaded on Kindle Fire 3. How BD deals can vary from product partnerships to simple cross-marketing/distribution deals