This Anthro Life

What is the importance of belonging in the workplace according to research? And what are some key actions that business leaders can take to create a fantastic work culture? In this episode of This Anthro Life, we delve into the topic of building a stronger sense of belonging and identity within organizations through dimensional leadership.Drawing from his extensive research involving more than 15,000 employees, Brad Deutser highlights the crucial role that belonging plays in fostering engagement, satisfaction, and retention. He unveils the five "Belonging Rules" that emerged from his work: harnessing the power of identity, listening without preconceived labels, prioritizing identity over purpose, challenging established norms, and demanding unwavering honesty. We also tackle the importance of addressing underlying power structures and norms to drive lasting change. A particularly compelling point raised by Deutser is the need to embrace diverse perspectives without necessitating complete agreement, as it is t