Keep It Real With Khadija Podcast

For the past 25 years, Andrew Bloch has managed the public relations of not just VIPs and celebrities such as Lord Alan Sugar, but also on behalf of brands such as Coca-Cola and Volkswagen.Andrew talks about the proven public relation formula that has led him to worldwide success, the continuous role of marketing and PR in the face of a worldwide disruption, and the delicate balance between celebrity and ingenuity that, if handled correctly, can lead to lasting success.KEY TAKEAWAYSTimes like these serve to remind us of our strengths, and of the incredible efforts of teams we have built and developed. Those among our teams who adapt and rise to the challenge are an inspiration to us all.Those seeking to ignite any newfound fame are wise to use the platform they've been given in order to fulfil their true potential. If they wish to become a businessperson, then act that way. Focus on the business and use the fame to elevate it.Sometimes it's not about having the largest following. It's about having the right f