Brand Groupies

In our "Backstage Series" we spotlight local branding experts who inspire us (aka the REAL brand groupies). This episode features local PR gurus Christina Gorini, Deirdre Lopian, and Lauren Genest. CHRISTINA GORINI Christina is the Vice President of Client Services at Brandstyle Communications, where she builds and manages the execution of the PR roadmaps that are essential to each campaign’s success. www.brandstyle.com/ DEIRDRE LOPIAN Deirdre is an award-winning social media strategist, public relations, and marketing professional and the founder of Deirdre Lopian Public Relations agency whose passion is helping brands leverage the power of diverse and inclusive storytelling by creating campaigns that truly connect with and reflect the audiences they serve. www.dlpr.co LAUREN GENEST As the Vice Groupie of Public Relations at Brand Groupies, Lauren has 20 years of PR and events expertise; she works with B2B service brands and C-suite leaders in the commercial architecture, design, and corporate servi