Victory Lane

Lauren Edwards of Reine Digital and Consulting joins Davey Segal this week (5:30) to discuss her unique role in the racing industry behind the scenes and how she's built a company that's vital to many drivers and brands on a daily basis. Edwards recalls the origin of Reine Digital, stemming from a call from a gondola in Colorado from Jimmie Johnson, and why pushing her outside her comfort zone was a blessing in disguise. Edwards explains how she built her company from the ground up, why she never aspired to be a business owner or work in NASCAR, how she initially got involved in the industry with Hall of Fame Racing, the Sprint program and eventually developing a social presence for Jimmie Johnson at the early onset of social media. Plus, Edwards shares which social campaign she's most proud of, what the future of Reine may look like (inside and outside of motorsports), the importance of empowering women in a male dominated industry and more. Davey also discusses Kyle Larson's Las Vegas win, Ryan Blaney's