Future Skills

40: Seth Godin - On the Future of Marketing and Business

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Synopsis

We talk to Seth Godin, who is a serial entrepreneur, author, and one of the world’s biggest experts on marketing. Seth has written as many as 18 bestselling books. His writing is about the post-industrial revolution, the way ideas spread, marketing, leadership and how change happens. His new book is called This is Marketing. Seth is also the founder of the altMBA and the Marketing Seminar—two very successful online workshops. And, he has one of the world’s most popular blogs. Seth has had a really interesting career, and we discuss some of his different business projects, like the Worlds of Power (a book series that sold over a million copies), and we also hear what it was like to work with Isaac Asimov. Do you want to learn more about investing?⁠ Check out ⁠https://theinvestingcourse.com/⁠ Three big takeaways from this conversation are: 1) You should start a blog. Even if it’s anonymous. Because it’s a great creative medium, and everyone should be engaged in some kind of creative medium as a long-term in