Conscious Chatter With Kestrel Jenkins

In episode 304, Kestrel welcomes Eric Liedtke, the co-founder and CEO of UNLESS, to the show. A collective of innovators, engineers, artists, and activists, UNLESS make plant-based streetwear designed to leave zero plastic waste. “I think sustainability is one of those hygiene words at this point — like everybody can talk themselves into they’re doing sustainable things. I think we need to get more specific. I think as marketers and storytellers, we need to really be very clear with our consumers what we’re doing. And you know, this crewneck that nobody can see today that I’m wearing, it’s gonna last as long as anything else, but when you’re done with it, it will go harmlessly back to earth. And I’m using some of our old product and some of our scraps actually as feed for my raised bed gardens at home. This stuff works and it makes good, nutritious soil that we can grow roses or cotton or tomatoes out of.” -Eric Have you ever heard that recurring question in the sustainability and fashion space? I’d say it’s