Aspen Ideas To Go

The automotive industry is going through a time of profound transformation, facing internal and external pressure to electrify America’s fleet of personal vehicles. General Motors has made a bold pledge to phase out internal combustion and produce only electric vehicles by the year 2035. CEO Mary Barra is leading the ambitious effort to revamp the company, after about a decade in the top role. Journalist Rebecca Blumenstein of NBC News interviews Barra about starting at GM in college and ending up as CEO, and plotting the company’s groundbreaking future.