Global Focus

Lusaka-based gemstone company Jewel of Africa is taking aim at the Chinese market after establishing exports to the US, pushing their “home-grown” precious stones. The family-run business runs its own mines, cuts and polishes gems and runs retail outlets, employing around 100 locals. The Zambian jeweller is looking to further its expansion into the lucrative Chinese market. “People are getting to know more about gemstones and about the quality and value of Zambian gemstones,” Sandra Kasaby, Jewel of Africa’s marketing and operations manager told RFI at the recent World Export Development Forum.Jewel of Africa uses gemstones such as garnet and tourmaline. “We like to say that we have the best amethysts,” says Kasaby, pointing out that their emeralds are also very popular.The Zambian firm produces showcase jewellery worth over 100,000 US dollars in value and at the bottom of the range from 50 US dollars upwards. “We cater to all walks of life,” says Kasaby, describing clients including the Moroccan King, diplom