At The Coalface Podcast - Hosted By Jason Greenwood

John is the co-owner (with his wife) of MobileDigital Australia. SNIPER is the their end to end SaaS SMS/MMS/Text Message marketing platform: https://snipermobile.com The data they share in terms of SMS customer stickiness, conversion, CLV and retention will astound you. John explains how SMS cuts through like no other digital marketing channel and why brands must consider this channel as part of their overall marketing mix. John also shares how and why marketers MUST treat SMS marketing very differently to all other channels for it to work.