At The Coalface Podcast - Hosted By Jason Greenwood

Dana is the Founder & CCO of Parcel Perform - https://www.parcelperform.com Parcel Perform is a SaaS based plug and play, end to end platform for eCommerce shipment tracking Parcel Perform is the leading delivery experience platform for eCommerce businesses worldwide They have deep expertise in data and logistics and create unique end-to-end customer journeys and highly optimized logistics operations The net result is an end customer experience that fully informs customers along the entire fulfilment journey, from order to delivery This data informed journey and automated communication system dramatically enhances the customer's delivery experience and simultaneously reduces WISMO (Where Is My Order) customer service requests, reducing costs In this episode, Jason and Dana discuss all things UI/UX/CX related to the eCommerce fulfilment experience and how brands can and should make this a key point of difference to positively stand out in the minds of their customers