Stark Reflections On Writing And Publishing

Mark interviews Johanna Rothman about her latest book FREE YOUR INNER NON-FICTION WRITER. Prior to the interview, Mark shares a personal update and a word about this episode's sponsor This episode is sponsored by Mark's new book Yippee Ki-Yay Motherf*cker: A Trivia Guide to Die Hard. In the interview, Mark and Johanna talk about: Why Johanna is often called The Pragmatic Manager The thirty-years of consulting that Johanna has experience with The fact that she is not a "natural writer" Beginning to write in 1997 because she realized that speaking only wasn't a great way to market her business as a consultant Advice Johanna received from Gerald Weinberg How Johanna began to write short fiction in 2016 Being involved in the early days of "Agile" development Why Johanna recommends writing in 15 minute chunks for non-fiction Who the idea reader is for Johanna's book FREE YOUR INNER NONFICTION WRITER How to keep a business-related blog interesting How writing non-fiction includes universal story elements: "a pers