Aufhebunga Bunga

In part five, we explore the professionalisation of friendship, by speaking to Dutch director and producer Menna Laura Meijer about her documentary on life coaching, Now Something Is Slowly Changing. The global rise of coaching seems to encapsulate many of the themes we've explored so far: an inward focus on the self, combined with marketisation, and bound together by ‘solutionism’ - quick fixes to deep social problems.     #CaliBunga is a special multipart series on the Californian Ideology: the seemingly paradoxical hybrid of New Left and New Right ideas - the synthesis of hippies with yuppies, all tied together with the promise that technology might liberate us.   Thanks to UC Irvine School of Humanities for sponsoring this series.   Links: Now Something Is Slowly Changing, mint film office