Uncomfortable Conversations With Gregory

UCWG 017: Is Your Personal Brand a Lie?

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Synopsis

Bobby Casey works in the controversial “offshore services” industry helping people structure their business and manage their money with little-known opportunities around the world. These kinds of activities have earned great scrutiny from the mainstream financial world due to the misinformation, trickery, and illegal actions they are often associated with. Bobby shares stories from some of the less reputable contemporaries in his niche that have conned unsuspecting clients out of tens of thousands of dollars through phony passport or land buying scams. “It’s important to be ethical with your personal brand.” No matter what industry you work in or kind of life you lead, everyone is playing a character role in the narrative of life. Some get so good at telling the story of who they want the world to perceive them as that meeting after getting to know them through the false persona they create is often disappointing. The people who make the most effort to posture themselves in a certain way publically are often